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Mars Labeling Is Marketing Genius - They Know People Won't Do What It Says

The move by food group Mars to introduce a worldwide labeling scheme that categorizes its products as “occasional” and “everyday” based on their sugar, salt and fat content, is both unusual and potentially risky. The American company is behind products including Uncle Ben’s rice and Dolmio pasta sauces, though the chocolate ranges it is also known for aren’t part of this new initiative.

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